tarn
A calm, modern website for quiet electric boat motors, designed for desktop and phone.
The idea
Everything happens across one line: the waterline. Above it is the page; below it, the lake. The headline is reflected in it, content scrolls down through it, and the desktop site closes in on it to become the phone.
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The headline types along the waterline and is reflected in the lake. -
The product section, half above the line and half below. -
One click re-colours the page, the type and the motor along a single ripple. -
Desktop and phone share one continuous waterline.
Desktop to phone
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01 Desktop · 12 columns
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02 The edges close in
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03 Each word finds its new line
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04 Phone · 4 columns
The waterline never moves. Nothing crossfades: every element travels to its new place.
Start a project
Want this level of thinking for your business?