Kerrow
An identity for a small workshop of furniture makers, built the way they build furniture.
The idea
The K is made of exactly two parts: a stem with a mortise, and a chevron carrying a tenon. Joined, they make the letter. That joint became the rule for everything else.
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Red only appears where two things join. -
The cut list is the brand’s voice: part, quantity, millimetres. -
The name completes only when the boards meet. -
The mark at full scale, as an oak relief on the showroom wall.
How the K is made
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01 Two parts
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02 The tenon passes through
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03 Its end shows red
Everything is measured in 18 mm, the board thickness the K is drawn in: stroke, grid, margins and spacing.
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