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Concept project Identity & experience

Maren House

An identity and guest experience for a restaurant with rooms on the estuary.

The idea

One low evening light travels across everything a guest touches. The identity is quiet on purpose: a blind emboss, copper foil and stitching only show their detail when the light grazes them.

Materials and the tide

  1. The tide line blind-embossed into cotton paper, caught by a low light.

    Blind emboss

  2. The top of the menu: HIGH WATER 18:42 · LOW WATER 00:57 above Maren House in copper foil.

    Tide times · copper foil

  3. Close-up of the No. 4 room tag and its brass eyelet.

    Letterpress · brass eyelet

  4. The pillow card, Sleep well, HIGH WATER TOMORROW 06:58, above a tide line embroidered in green thread.

    Pillow card · embroidery

  5. The preserve box lid with Maren House and the tide line in copper foil.

    Foil on board

  6. The copper sign letters and their shadows on the lime-washed wall.

    Copper sign

The tide line is the one motif: embossed, foiled and embroidered. Tonight’s high water is on the menu, tomorrow morning’s on the pillow card.

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